![]() ![]() Nicola also ranked 1st as top Voice for Richard Quinn’s runway generating $150K in MIV ® for the brand.Ī post shared by Nicola Coughlan deep dive into the top Voices of Milan Fashion Week This jump signal brands’ efforts to break through in the region through Chinese social media channels where this can be attributed to the star-filled audience present during the fashion week, including Chinese celebrities.ĭuring the week, we also saw some internationally stars such as Irish actress, Nicola Coughlan, who ranked 1st as top Celebrity Voice generating $276K in MIV® across two placements. Regionally speaking, China jumped the country rank to appear in the third place for the week, where they were in the 17th place last season, due to the growing influence of Chinese social media. ![]() London Fashion Week amassed $41.8M in MIV ® this season with social media leading the week. For the show, Vogue alone produced the echo around the event worth a notable $12M in MIV®.Ī deep dive into the top Voices of London Fashion Week This includes Indonesian actress, Nagita Slavina, who ranked 1st as top Influencers Voice generating $2.8M in MIV ® across 9 placements during NYFW.ĭuring the week, American Vogue garnered an exceptional $32M in MIV® across 3.6K placements in celebration of its 130th Anniversary accompanied by a live fashion show that reached the top place in the runway rankings. When looking at the split per country, NYFW received significant attention from the APAC region, with India and Indonesia climbing to the top 5 in the country ranking due to high attendance of influencers originating from the region. We note that the second largest Voice was Influencers, followed closely by Celebrity to which APAC had an integral impact coming from APAC celebrities being spotted on the front rows of many shows. New York fashion week generated a total MIV ® of $286.4M which was an increase of 145% compared to last year, with Media being the strongest Voice with 78% of the total MIV ® originating from media placements. A deep dive into the top Voices of Paris Fashion WeekĪ deep dive into the top Voices of New Fashion Week.A deep dive into the top Voices of Milan Fashion Week.A deep dive into the top Voices of London Fashion Week. ![]()
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